The Highlight of my Rebrand
In February 2018, I launched The Virtual Key- Virtual Assistant for small business owners and solo entrepreneurs. I was also still working full time as a claim agent for a reputable insurance company. When I launched my business, I started doing a few tasks and some subcontracting work but nothing consistent. I knew that I needed to truly focus on the type of clients I wanted to work with to be the best version of myself in this newly discovered profession. I wrote down a list of all the things I enjoyed doing. Two things stuck out the most, Event Planning & Weddings. I interviewed a few wedding planners to get a glimpse of their day to day task for their business.
Wedding professionals felt overwhelmed, stressed, and lacked time to do the things they loved. I knew this would be the perfect opportunity for me to niche down and help wedding professionals with their daily tasks as a VA. 2018 was the year of DIY. I created my own logo, started my website on Wix, and just went for it. We all know that your business and your brand are more than a bomb logo and a pretty website. I was super clear on who I was serving and what strengths I possessed to ease their pain points in their business. I started following and connecting with so many incredible wedding professionals and learned so much that first year in business.
Dream Big Dreams
For the longest, I followed Mecca Gamble. Working with Mecca has been on my vision board for my business for the longest. When I decided to rebrand The Virtual Key and shift into my new purpose, I knew it was time to level up my brand. I NEVER had a brand photoshoot or any professional photos for my business. We had our consultation, and she agreed that we would be an excellent fit for one another. I was super EXCITED! She sent over a detailed pdf to prepare for the shoot, what outfits to pick out, and how to prepare.
The Big Day!
I was excitedly nervous but I was ready to create Magic with Mecca (Lol, that should be her tagline). I arrived twenty minutes before our start time. My clothes were pressed and steamed and ready to go as well.
Mecca Gamble-McConnell of Mecca Gamble Photography and Photo Biz Coach. She was such a pleasure to work with. Mecca is super professional and walked me through the whole process. Our strategy session was spot on, and I felt that she understood the direction I wanted to go in. She kept me in the loop of everything that was going on as she prepared for the shoot. Mecca made me feel comfortable. I don’t like taking pictures or being the center of attention, but it all still felt very natural. I encourage you to book her for your next brand photoshoot!
All of them were my favorite but here are two I love the most!